The MindFuel team is comprised of top talent in areas of product innovation, science and education, financial management, and market development. Our 20-person core team engages with thousands of contractors and volunteers each year to gain subject matter expertise, develop and test products, provide product insights, host professional learning workshops, become community ambassadors, and support community events.
Our leadership team has over 100 years of combined experience in all areas of product innovation, market development, and financial management. Meet our leaders:
Cassy Weber: Chief Executive Officer
Like a valence electron, Cassy is drawn to positive environments, people and results. So, after graduating with a B.Comm from the University of British Columbia, working abroad in the Pacific Rim, and completing her third year of science at the University of Waterloo, she took a leave of studies to enter the exciting high-tech space in the mid 1990s where she honed her knowledge-base in product management and innovation, team building, and sustainable organizational growth. It was only a matter of time before she found her way to our team. Fueled by a deep interest in science, a love of poached eggs, frequent lattes and climbing mountains, she spends her days sitting in meetings, strategizing on whiteboards, and acting as a human lightning rod in brainstorms. Cassy has made a career of zigging when others zag, and she brings this commitment to innovation to all of MindFuel’s initiatives.
Alma Abugov: Director, Development & Community Engagement
Alma never met a comfort zone she liked – which is why she spends so little time in them. Constantly pushing the boundaries and frontiers of connecting and forging new bonds, Alma brings over 20 years of sales experience and scientifically-proven success in the Calgary community to MindFuel. Equipped with a University of Calgary MBA, an unquenchable curiosity and self-confessed obsession for details, (not to mention Sudoku and sweet onions) Alma is the oxygen that feeds the fire of our key relationships within the greater community. When not nurturing these relationships, she’s nurturing home-grown tomatoes and flowers that think her real name is “Mother Nature” – and a daughter every bit as imbued with wonder and a love of learning as her mom.
Freeda Mulenga: Director, Finance & Administration
Freeda began her career in public accounting where she attained her designation as a Chartered Accountant. She brings the foundation over 10 years of diverse financial management experience, having worked in both South Africa and Canada.
Driven by real world problems that require critical thinking and the challenging of underlying assumptions, it is no wonder Freeda is a firm supporter of MindFuel’s initiatives in STEM. Before joining MindFuel, Freeda worked within the technology sector where she helped start-ups grow and realize their potential.
Freeda’s African roots and passion for fashion led her to co-found an award winning e-commerce business in 2013. She also enjoys listening to podcasts about human experiences and spending time with family and friends.
Brent Bawel: Director, Programs
Keeping everything organized in lists and schedules, Brent ensures that everything Programs is on time, exceptionally well developed and exciting for the young and the young at heart. Brent brings together his creativity and his knowledge and love of the science world to ignite imagination in youth. Possessing a keen mind, Brent has always had an interest in problem-solving, puzzles and science. With a BSc in Zoology and an MSc in Forensic Science, he is a great fit for the MindFuel team. When Brent is left to do his own thing, he enjoys sports and spends time with his wife, Whitney; son, Caleb and daughter, Harper.
Ric Resch: Director, Sales & Marketing
Growing up on a working farm in rural Saskatchewan, Ric was a curious and inquisitive child who, armed with a microscope, liked sharing his first-hand learnings about science with others. He especially loved fascinating his teachers and classmates with ruminants from the fall animal harvest, bringing discarded pig’s kidneys and eyeballs to school in the city for show-and-tell – not because of some morbid fascination, but rather a deep interest in exploring the world around him and learning more about the animals on his parent’s farm.
Life and experiences led Ric down a path of business, where he has amassed 30 years’ experience in the technology sector, leading sales and marketing in IT and Ed-Tech, including several years at SMART Technologies before joining MindFuel as Manager – Sales & Marketing. With his inquisitive nature and drive to ask questions, seek opportunities for growth and improvement, Ric has developed a strong ability to build relationships and has a keen understanding of sales and customer care, partner management and the education market.
Kind of a sports nut, when not at work you’ll find Ric playing a variety of team sports, including baseball, hockey and curling, or cheering for his favourite teams in the NHL and Canadian Football League.