One of the greatest problems facing society today is the inability of consumers to easily obtain information about their product. This means consumers are not able to support companies that share their beliefs and boycott ones that don’t. E-former makes companies accountable to the consumer as it gives them a variety of information such as the product’s impact on the environment and humanitarian impact. This will positive influence companies, promoting companies that socially conscious policies. This will also create a culture of creating high quality products, as the app gives consumers product reviews and a list of similar products nearby.